Making Use of the Crowd – Social Proof and the User Experience

Sep 23 17:00:00 by

Social proof (sometimes referred to as informational social influence) is a psychological concept. It refers to the tendency of human beings to follow the actions of others when making decisions and placing weight on those actions to assume “the correct decision”. It’s a concept that can be used in product design for the Internet and mobile web to help drive user decisions in the direction that a business wants them to go.Human beings are social creatures. We live in communities, towns and cities. We raise families and have friends. It’s what defines us. It also makes us vulnerable to the influence of other people. Social influence, which is what we refer to when we talk about the impact of...

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Five Skills Product Owner Should Have in a Mobile Development Team

Sep 25 17:17:57 by

Communication is key! To deal with all the uncertainty that comes with writing code, today’s software engineers have conglomerated into agile teams, where each member takes on a particular role that suits their skills. One of the most important roles is that of product owner, the liaison between the software engineers and the rest of the business.

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