Avoid big data disaster: The secret of turning data into useful information

Nov 5 11:30:04 by www.zdnet.com

Too many companies still collect data for the sake of it, but a focus on collaboration and analytics can turn your organisation’s information into a competitive edge.

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Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric

Nov 1 14:20:01 by www.cmswire.com

Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview.

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How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy

Nov 5 2:00:01 by www.growth-hackers.net

One of the secrets of any digital marketing consultant’s success is how it is processed, developed, and presented to the market, plus its capacity to stand […] The post How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy appeared first on Growth Hackers.

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5 Stages in the Design Thinking Process

Oct 20 15:00:00 by www.interaction-design.org

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, in our countries, and even on the scale of our planet.We will focus on the five-stage Design Thinking model proposed by the H...

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Prototyping: Learn Eight Common Methods and Best Practices

Oct 2 17:00:00 by www.interaction-design.org

There can never be an exhaustive list of prototyping methods, since there is quite literally an endless number of ways you can build prototypes. What we can do, however, is provide a useful list of the eight most common prototyping methods, together with best practice tips that help you maximise your prototyping and testing sessions. By arming yourself with these eight common methods, you can begin your iterative process of building prototypes in order to empathise with your users, to decide on and refine your ideas and to test your solutions. Before we begin looking at the common prototyping methods, let us first briefly examine the prototyping and testing process. You will need to pay att...

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Why Digital Transformation Projects Fail and How to Overcome It

Oct 25 17:06:05 by www.cmswire.com

The most dangerous trap with digital transformation projects is perhaps the most seductive, and that’s transforming the wrong things first.

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Design Thinking Isn’t User Experience

Nov 5 11:31:37 by www.cmswire.com

Design thinking is everywhere, but definitions and interpretations vary.

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Has low-code programming arrived? These five companies think so

Nov 15 23:17:03 by siliconangle.com

Low-code platforms are becoming an increasingly popular alternative to hand-coding applications, particularly in large enterprises. The reasons for this switch are also rapidly becoming well-established: Low-code, a method of developing software applications quickly with little manual coding, accelerates the work of professional developers, leading to a more rapid delivery of software that is also of […] The post Has low-code programming arrived? These five companies think so appeared first on SiliconANGLE.

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How To Use Analytics to Plan Better Sales Forecasts

Oct 25 15:41:33 by www.cmswire.com

Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.

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How advanced analytics is transforming marketing

Nov 18 20:16:48 by big-data-hub-blog

Segmentation, targeting, positioning – how does an organization optimize these strategic approaches in the context of retention? Which factors should the segmentation take into consideration? This is where good information management and analytics come into play. Explore IBM’s solutions today: Modernization of your information architecture and Advanced Analytics.

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